Minister of Local Government and Rural Development, Honourable Gary Nkombo, MP, launches the ‘Keep Zambia Clean, Green and Healthy (KZCGH) Communication Strategy (2024-2028).
This communication strategy outlines key messages, audiences, communication channels and platforms for effective communication with regards to the KZCGH Campaign.
Let us all together partner and clean our Zambia@60
Creating and sustaining a clean, green and healthy environment is a mutually shared responsibility between citizens, non-state actors and Government.
Let us remind each other of the need to ensure that waste is correctly disposed of.
It is not a matter of ‘Boma iyanganepo’. ‘Boma’ is all of us.
Ø It is our individual responsibility to report anyone who is found indiscriminately dumping garbage in undesignated places to law enforcement agencies.
With concerted efforts from everyone, we will Keep Zambia Clean, Green and Healthy’
In an effort to strengthen the ‘Keep Zambia Clean, Green and Healthy Campaign’ the Minister of Local Government and Rural Development Honourable Gary Nkombo, MP, has launched the Communication Strategy (2024-2028).
Through this communication strategy, the Government has developed all the necessary legal and regulatory framework to create a clean, health and sustainable environment.
With the Government having done its part, Citizens in respective communities also have the responsibility of adhering to best practices and regulations for solid waste management including disposing waste in designated places.
While the development and launch of this communication strategy is a significant milestone, its success in influencing behavioural change requires unwavering support from all the stakeholders, particularly the media, the business houses, cooperating partners, civil society, and the church among others.
Our earnest appeal is as follows;
· To both public and private media; -as part of your corporate social responsibility, partner with us in sensitising communities to uphold the Keep Zambia Clean, Green and Healthy campaigns.
· To the private sector, including shop owners, marketeers, financial institutions, come partner with us through your corporate social responsibility programmes to support this noble cause.
· To all mobile phone service providers-take advantage of your presence in every household, which you can leverage on to reach out to individuals and households with key messages on keeping Zambia clean, green and healthy. Take up the mantle! adopt a theme from this strategy and run with it or partner with us to enhance the dissemination of information on keeping Zambia clean, green and healthy.
· To the manufacturers, distributors and chain stores, partner with us in ensuring that the packaging materials of your products do not end up in the environment indiscriminately disposed of. As you invest in the promotion of your products on the market, it would be commendable to see you invest in public awareness of the Keep Zambia Clean, Green and Healthy campaign.
· To the churches and other religious organisations, we invite you to champion this noble cause riding on the old adage of cleanliness is second to godliness.
· All ministries and government agencies, let us work together and get fully involved in this agenda of Keeping Zambia, Clean, Green and Healthy.
· To the local authorities, it is your responsibility to ensure that citizens adhere to the laid down laws and regulations related to solid waste management.
· As citizens, let us all actively participate in ensuring a clean, green and healthy environment.
